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It's easier to find your ideal home with an account – and you'll be the first to hear about new homes

Buying property is much more than just a financial move. It’s about moving into a place that you can call home. However, with that being said, house prices do keep rising – increasing 5.4% in the 12 months to September 2016 [1].

A first-time buyer or someone looking to climb the property ladder who can spot an area that’s up-and-coming in terms of house prices could see their purchase increase considerably in value. That means more equity in their home, potentially better rates when re-mortgaging and a bigger deposit when it comes to selling their home and moving on.

So how can buyers identify an area that’s on the up?