Are London train stations becoming the new high street?


Improved passenger experience is becoming as a top priority in some of London’s largest train stations, and we’re not just talking about making sure your train’s on time. Find out why London Waterloo could become a favourite haunt for our Blackfriars Circus buyers.

Network Rail has been fulfilling its goal to invest more into retailers at stations and introduce a wider selection of shops for the general public. The Lawn at Paddington Station has been slowly redeveloping and attracting new shops including a new Paddington Bear store, Kiehl’s and Accessorize. Euston station has welcomed The Bookshop by WH Smith and Dutch retailer HEMA among others. Waterloo station is also seeing continued investment and a visible increase in retail offers.

With the increase in popularity, stations are starting to be seen as destinations and not just places to change trains. We’re finding ourselves using them not just for travel but as hubs to meet friends or colleagues, dine, drink and shop. Aside from being able to grab a coffee on the way to work, you can now browse for gifts while you wait for your train or indulge in a bit of luxury shopping on your lunch break.

According to recent statistics released by Network Rail, a whopping 65.8 million people – or one in three passengers across Britain – visited a station retailer between October and December 2016. It’s not surprising that Paddington and Waterloo recorded a rise of like-for-like retail sales at 6.8% and 3.2% respectively between October and December 2016.*

David Biggs, Network Rail’s managing director of property, said: “We continue to see consumers moving towards convenience shopping and our stations are becoming an increasingly significant part of this change.”

The next time you decide to pit stop at Waterloo Station, why not visit our Blackfriars Circus Sales Suite – it’s only an eight-minute walk away.

*Based on station sales data recorded between 1 October and 31 December 2016