Barratt London launches Soho 13


A collection of 13 individually-designed residences and 65 affordable homes launch in Soho.

Barratt London has revealed its boutique collection of limited edition apartments in one of London’s best loved neighbourhoods – Soho. Soho 13 is made up of 13 two and three-bedroom apartments, each with a unique design influenced by the creativity and history of the local streets, but all sharing a number of highly desirable qualities including private outdoor space, private entrance lobby, concierge service and a parking space.

Located on Ingestre Place off Broadwick Street in Soho, the 13 private homes crown United House and Barratt London’s redevelopment of the Trenchard House site, once a Metropolitan police hostel for unmarried officers.

Guests at the sales launch were able to marvel at the exceptional detailing of the French limestone and solid wood flooring, while taking in stunning views across the rooftops of Soho from the floor-to-ceiling windows. Apartments at Soho 13 each offer a unique design by A&Q Architects, daytime concierge service and underground car parking – a rarity for central London.

Gary Patrick, regional sales director, Barratt London, commented: “Soho is one of London’s best loved neighbourhoods with a heritage that is very close to many people’s hearts. We are proud to have been given the chance to create a collection of apartments that reflect the eclectic nature of the area. With each home offering something unique and different, we hope they will appeal to buyers that want to immerse themselves in Soho.”

On 10 March, the Mayor of London, Boris Johnson, met with members of Barratt London and Dolphin Living to officially open the 65 affordable housing apartments on the development. The affordable apartments are intermediate rent with some offered at 75% discount to market rates, and will be available to key workers in the West End. The lower rents mean that people earning the London Living Wage can rent properties (minimum annual incomes of £24,000). The Mayor of London, Boris Johnson said: “The project is a great example of how vacant public land can be released to deliver more housing for Londoners, as well as giving a boost to the economy and to jobs in the construction industry”.