New South Quarter supports ACLT’s debut campaign video ‘Could you be my Match?’

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Barratt London helps local Croydon film graduate and blood-cancer charity ACLT (African Caribbean Leukaemia Trust) with a short film to raise awareness of the lack of stem cell donors. 

Barratt London was able to help a local Croydon film graduate, Maddie Gatabaki, create her short-film ‘Could you be my Match?’ using their New South Quarter’s show apartment. The film has been created in order to raise awareness surrounding the lack of Black Minority Ethnic (BME) donors on the UK stem cell register.

The short-film was created in memory of her close friend Kevin Kararwa, who lost his battle against Leukaemia in May 2014.  Maddie Gatabaki said: “Kevin asked me to use my film studies degree to create a short film which raised awareness on the low number of black individuals on the UK stem cell register. Currently, this means people of African or Caribbean heritage in need of a stem cell transplant have less than a 20 per cent chance of finding the best-possible, life-saving match. Kevin wanted to inspire 2,400 people to join it (100 people for each day of his life) and to raise £24,000 for ACLT, the charity who were supporting his mother, brother and him throughout his treatment and during the final weeks of his life”.

‘Could you be my Match?’ tells the story of two young men, John and Phil, and their search for their perfect match — life-saving bone marrow donors.

Barratt London was able to provide their show apartment at New South Quarter as the backdrop location for the film. UK charity ACLT (African Caribbean Leukaemia Trust) is working to have the film aired to various audiences in the UK and internationally. Capital XTRA’s charity, Global Radio, is helping fund the project as part of their `Make Some Noise’ charity campaign.

A range of celebrities are supporting the short-film, including James Bond actor Colin Salmon, who provided a voice-over for the film. Other celebrities supporting the film include British Spoken word artist George the Poet and Channel 4 series ‘Younger’s’ star Percelle Ascot, each who have shown their support on Twitter.

Orin Lewis OBE and Beverley De-Gale OBE, founders of ACLT said: “On behalf of the ACLT and the many individuals and families that we represent, we would like to say a big ‘Thank You’ to Barratt London. We are very grateful for the kind hospitality shown towards our production team throughout the filming day and we are also truly appreciative of Barratt’s support during the post-production period of this life-saving, ground-breaking short film”.

For more information ACLT and how to join the UK stem cell register, visit www.aclt.org

Follow the link Could you be my Match? on YouTube.com to watch the short-film